Having a website that has high search engine ranking, has many advantages. Although learning seo can be a little mind blowing, did you know that the simplest seo mistakes can ruin your chances of search engine ranking.
1. Targeting the wrong keywords
Keyword research is the starting point for your seo campaign. Get this wrong and it is over before you have begun. Make sure the keywords you target are used by searchers and are relevant to your niche.
2. Forgetting to use title tags
A common mistake is to forget to use individual title tags for each page of your website. Titles tell searches and Google what your page is about.
3. Too much flash
Googles spiders cannot read flash when they crawl your site. If you really want to use flash, make sure you also include the html mark-up.
4. Back link spamming
This is a mistake even the best of webmasters are making. Link farms are frowned upon by Google. You will get a much better result by chasing quality one way links from a high pr website.
5. Overdoing the keywords
Your content must make sense. If you try and over do the keywords you will get penalized by Google quickly. What you write must flow.
6. Your keyword density should stay below 5%
7. Duplicate content. If you use content that has been used elsewhere, you will get your website sand boxed by Google. Search engines love fresh content.
8. Inadequate navigation
Your sites navigation and links must be clean and unbroken. Your visitors and search engine bots must be able to find their way around your site.
9. Using images for headers
Headers are what Google bots read first. Make sure you include your important keywords in your headers not just images.
10. Unreliable hosting. I have often made the mistake of using cheap hosting. I was not keen on changing but boy did it make a difference when I did. Outages and servers going down will annoy your visitors and confuse Google bots. This will stop you getting high search engine ranking.
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