In my last post we looked at search engine optimization or seo for short.
Which is best for your Internet marketing campaign? Seo or AdWords?
The answer is simply.......... BOTH.
What is Google AdWords?
It is a pay per click program that gets you fast traffic.
1. Join Google AdWords
2. Tweak your settings such as your daily budget.
3. Build your keywords list
4. Create your ads and then your ready to go.
Why both seo and AdWords are a good idea
Seo friendly pages will bring free organic traffic to your website.
Google AdWords will generate fast targeted traffic for your website.
By using both seo and AdWords you get the best of both worlds.
I have heard google AdWords is expensive!
To the majority of beginners, AdWords is an expensive learning curve. However, if you use it correctly, the ROI is significant.
I am not going to waffle about the right way of setting up AdWords in this post, you need to digest a bit at a time. But what i will say is that seo and AdWords can compliment each other and actually lower the price you pay for a click on your ad.
For all those newbies to Internet marketing, my advice for you is to learn both seo and google AdWords.
In my next post i will do a complete beginners guide to AdWords.
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